Template: Marketing Plan for Educational Technology and Technical Communication Groups

Note: Please use this template in your work. Citing the source is appreciated, as is field-based feedback on how to improve it.

Whom You Serve
Services You Provide—New These are newer services that your clients might not be familiar with, and that you want to come to associate with your group. In some instances, these services include new types of content that your staff can prepare, such as marketing, technical and instructional content. In some instances, these are consulting-like services, like performance consulting, content strategy, knowledge management, designing interfaces conducting usability tests, and conducting in-depth evaluations.
Services You Provide—Ongoing Tactical services are the everyday services you provide. For more educational technology groups, this includes designing and developing courses (increasing, e-learning courses), providing support for computers, software, and other equipment used in instruction, and providing classroom courses. For most technical communication groups, those include writing user’s guides, help systems, and technical content for their organization’s websites. These services also include writing, editing, and production. Note, however, that tactical services vary among groups
Brochure Content to include:

Messages to emphasize (indicate how these messages reinforce the services you want to emphasize):

How frequently does this brochure require updates?

Collateral–Website Content to include:

Messages to emphasize (indicate how these messages reinforce the services you want to emphasize):

How frequently does this website require updates?

Educational material Topics to cover:

Messages to emphasize (indicate how these messages reinforce the services you want to emphasize):

How frequently does this material require updates?

Sales-promotion Messages to promote

How

When

Other marketing efforts (like the Dog and Pony Show and Annual Report) What?

Messages to emphasize?

When?

© Copyright 2001-2012. Saul Carliner. All rights reserved.  If sharing or excerpting, should be properly cited.

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About idmodelsandprocesses

Exploring, reporting, teaching, and advising on learning and communication for the workplace and consumers. saulcarliner.wordpress.com
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