Preparing a Persuasive Business Cases for Major Online Learning Investments


A business case serves as a prospectus for proposed investment in a costly eLearning courseware project or in technology for learning. A business case provides a structured framework for investigating and reporting the costs and returns of these projects. Specifically, business cases ask learning professionals to provide decision makers with the following information: (1) background of the project, (2) description of alternatives, (3) estimation of project returns, and (4) recommendation of an alternative. Ideally, a business case provides a basis for approval for a project. If a sponsor still chooses not to approve the project, the business case also provides a framework for determining why.

Read the entire article at Learning Solutions Magazine


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Exploring, reporting, teaching, and advising on learning and communication for the workplace and consumers.
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