Category Archives: Managing the Business

Why Is Training and Development a Client-Focused Profession?

Find out from the person who literally wrote the competency,  ouise Grummitt, Managing Partner of one of Canada’s leading instructional design firms and who is profiled in Chapter 8 of the newly published book, An Overview of Training and Development: … Continue reading

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Is It Me, Or Does LinkedIn Really Understand Higher Education Well Enough to Offer Advice?

This morning, I received an invitation from LinkedIn to a webinar that the company is sponsoring on”Reaching Today’s Prospective Students: Insights and Best Practices from LinkedIn.” – – – – – – – – – – – – – – … Continue reading

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Not Dead Yet

Despite the popular belief that TV viewers have migrated to the Internet, AdWeek recently published an eye-popping assessment of viewership in the U.S. Over 280 million Americans watch TV each week, watching over 140 hours on average per month.  In … Continue reading

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The Impact of the Digital Media on the Ecosystem of Reading

Most of the recent discussions about books has focused on the rise of e-books.  But the entire ecosystem of reading has been affected by the internet, including libraries, the system for reviewing books, and the types of employees hired by … Continue reading

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Five Opportunities to Communicate the Value of Technical Communication Products and Services

Data alone does not demonstrate the value of communication products and services; communication does. Following are 5 ways to communicate the results to the internal or external clients we serve. 1.  Information designs. If you want to communicate the value … Continue reading

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Preparing a Persuasive Business Cases for Major Online Learning Investments

  A business case serves as a prospectus for proposed investment in a costly eLearning courseware project or in technology for learning. A business case provides a structured framework for investigating and reporting the costs and returns of these projects. … Continue reading

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Quality: It’s a Judgment Call

by Saul Carliner and Lola Fredrickson Imagine this. You run an information development agency and have been working for five years to land a particular account. The director of information systems at that company finally invites you to bid on … Continue reading

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Five Opportunities to Communicate the Value of Training

Data alone, like test results and ROI, does not demonstrate the value of training;  communication does. Following are 5 ways to communicate the results to the internal or external clients we serve.  1.   Instructional designs.  If you want to communicate … Continue reading

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Business Management: Marketing

What Is Marketing? Marketing is an effort to clarify, distinguish, and connect. Clarify the purpose and intended users of products (usually courses or educational software and hardware) and services (instructional design, curriculum planning, and performance consulting Distinguish products and services … Continue reading

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Business Management Concepts: Six Things You Should Know about Pricing of Educational Technology Products and Services

1. Pricing determines what an organization receives for its products and services. “Pricing is the process of determining what a company will receive in exchange for its products” (Wikipedia) and services.  That is, pricing is a planning activity in which an … Continue reading

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