Category Archives: Business Basics

Preparing a Persuasive Business Cases for Major Online Learning Investments

  A business case serves as a prospectus for proposed investment in a costly eLearning courseware project or in technology for learning. A business case provides a structured framework for investigating and reporting the costs and returns of these projects. … Continue reading

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Business Management: Marketing

What Is Marketing? Marketing is an effort to clarify, distinguish, and connect. Clarify the purpose and intended users of products (usually courses or educational software and hardware) and services (instructional design, curriculum planning, and performance consulting Distinguish products and services … Continue reading

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Business Management Concepts: Six Things You Should Know about Pricing of Educational Technology Products and Services

1. Pricing determines what an organization receives for its products and services. “Pricing is the process of determining what a company will receive in exchange for its products” (Wikipedia) and services.  That is, pricing is a planning activity in which an … Continue reading

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Business Management: Business Processes

Business processes are central to the operations of any organization.  They define how work is performed.  They are the primary point of interaction with customers, suppliers, and other outside parties.  They affect how effectively and efficiently the organization operates. This … Continue reading

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Business Processes 1 of 6: What Are Business Processes?

People encounter business processes every day. Consider checking out of a store.  Most stores handle the process in their own ways.  For example, shoppers in Old Navy and Winners/TJ Maxx wait in a single line until the next available register … Continue reading

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Business Processes 2 of 6: Information Included in Business Processes

Organizations document business processes in two ways. The first is informal. Because of the number of people involved in such a task and the complexity of it (even though, on the surface, the process seems relatively straightforward), most organizations find … Continue reading

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Business Processes 3 of 6: Which Business Processes Exist in Educational Technology and Technical Communication Groups?

Business processes exist in organizations besides grocery stores—including educational technology and technical communication groups. This section briefly describes the business processes used in these types of groups, including business processes for groups that: Design and develop content (including instructional design, … Continue reading

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Business Processes 4 of 6: How to Document a Business Process

Organizations explain how to follow a particular process through a Standard Operating Procedure (SOP). A Standard Operating Procedure specifically states the policies guiding a particular business process, next presents the preferred procedure for implementing the process, then explains how to … Continue reading

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Business Processes 5 fo 6: The Importance of Business Processes

At their best, business processes help establish and manage expectations of all parties by explicitly documenting and stating the sequence of events in a business process, the responsibilities of each party involved in the process, the quality of work that … Continue reading

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Business Processes 6 of 6: Strengthening Business Processes

At the least, organizations can strengthen business processes by documenting them. Despite a wide call in industry for “capturing knowledge” so that others can learn from it, even in the largest organization, easily captured material—like business processes—go undocumented.  This lack … Continue reading

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